About
As the Official Automotive Partner of The Armory Show, Lexus invites guests to step into a world where art, design, and innovation intersect. Discover the First-Ever Lexus TZ and the All-Electric Lexus ES within an immersive installation that highlights the creativity, craftsmanship, and forward-thinking vision at the heart of the brand.
Inspired by the journey from initial spark to finished masterpiece, the Lexus installation explores how imagination shapes every detail, from innovative technologies to purposeful design. Through interactive experiences and engaging storytelling, guests can discover the ideas, artistry, and human ingenuity that drive Lexus forward.
destinations by lexus
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
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Blossom Moments parade
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
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petalpalooza
Saturday, April 4 1:00 PM-9:00 PM
221 Tingey Square SE, Washington, DC
Building on the design language introduced at the Pink Tie Party, Bloom by Lexus arrives in full expression as a large-scale living garden installation. The experience is amplified through a striking contrast of materials—mirrored structures layered with florals—each element integrated throughout our various touch points at the festival. Fashion, design, and Lexus come together seamlessly, with sculptural set dressing and vehicle moments creating natural photo opportunities from every angle.
Beyond visual moments, the experience features hands-on activations including a Craft-Your-Own Bouquet station, hospitality lounge equipped with a DJ, and a beverage bar serving canned sips throughout the day and night.
lEXUS DRIVING EXPERIENCE
Saturday, April 11 1:00 PM-9:00 PM
Constitution Ave, NW between 7th and 17th Streets, Washington DC
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Pink Tie Party
Friday, March 13 7:00 PM-11:00 PM
50 Massachusetts Ave.NE Washington, DC 20002
Bloom by Lexus makes its debut at the Pink Tie Party as an intimate preview of the immersive living garden experience to come at
Petalpalooza ®.
Guests are welcomed by the Lexus LC 500 Convertible and Lexus LX 700h at the entrance, transformed into a
moment where both the guest and the car are the best dressed of the night. Surrounded by sculptural floral and reflective propping, the
vehicle is enhanced with lighting effects setting a cinematic tone from the guests’ very first step onto the pink carpet.
Bloom by Lexus:
Event List
Event List
Bloom by Lexus:
Pink Tie Party
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
petalpalooza
Saturday, April 4 1:00 PM-9:00 PM
Tingey Square SE, Washington, DC
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
lEXUS DRIVING EXPERIENCE
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Blossom Moments parade
Saturday, April 11 1:00 PM-9:00 PM
Constitution Ave, NW between 7th and 17th Streets, Washington DC
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
destinations by lexus
Saturday, April 11 1:00 PM-9:00 PM
Constitution Ave, NW between 7th and 17th Streets, Washington DC
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Artist In Residence
Lexus at The Armory Show
Known for his fluid, stream-of-consciousness illustration style, Alex Alpert creates immersive visual narratives that transform everyday moments into works of art. His creative collaborations with Lexus span some of the world's most celebrated cultural events, including NYCxDESIGN, Curated by Lexus, and EXPO Chicago. Throughout the weekend, see Alex's take on the First-Ever Lexus TZ and the All-Electric Lexus ES through his signature linework, collect limited-edition postcards, and engage with interactive installations that invite guests into his uniquely expressive artistic world.
Alex Alpert
Event Hours
SEP
24 - 27
SEP
The armory art show
429 11th Avenue, New York, NY 10001
VIP Preview Day:
9/24 from 10am - 7pm
Public Hours:
9/25 from 11am-6pm
9/26 from 11am-7pm
9/27 from 11am-6pm
Armory After Hours:*
9/25 from 7pm-9pm
*ARMORY AFTER HOURS
Join Lexus during Armory After Hours, an exclusive evening celebration bringing together art, creativity, and community in a vibrant after-hours setting. As guests explore the fair beyond regular hours, enjoy curated cocktails, chef-crafted bites, live sketch-inspired activations, and a special sketchbook giveaway. It's a unique opportunity to experience The Armory Show from a new perspective while connecting with the creative energy that inspires both art and innovation.
Spark Of Creation
We'd love for you to experience the Lexus installation in person. Visit us at the Javits Center to explore immersive exhibits, engage with exclusive programming, discover our newest vehicles, and see how imagination fuels innovation. Join us throughout the weekend and Experience Amazing.
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